👍🏼 The Bi-Weekly Newsletter for One-Person Businesses
April 18th: Embracing Discomfort in Marketing
Let's face it, marketing isn't easy...
Marketing, for many solopreneurs, often feels like navigating uncharted waters. Heck, my entire career has been in marketing and sometimes I feel like I don’t have a clue what I’m doing!
The constant pressure to promote oneself while juggling countless other responsibilities can be overwhelming, especially since marketing trends seem to be changing constantly.
It's no surprise that many of us find ourselves feeling uncomfortable, even downright anxious, when it comes to marketing and lead generation for our own businesses.
However, amidst the discomfort lies an opportunity for growth, learning, and ultimately mastery (yes, it’s possible).
It's essential to acknowledge that discomfort is a natural part of the process. Just like any skill worth mastering, becoming proficient in marketing takes time, practice, and a willingness to step outside of our comfort zones.
Rather than viewing marketing as a necessary evil, we can reframe it as an exciting challenge—a chance to connect with our audience authentically and share our passion with the world.
Solo together,
Carly Ries
Embracing Discomfort in Marketing: Podcast Episodes
Podcast Episode
Demystifying Press Releases for Solopreneurs and How to Utilize PR Today
Marketing and lead generation continues to be obstacles for solopreneurs. So many people are focused on traditional marketing and advertising tactics and neglect a very interesting approach...public relations....
How To Overcome Social Media Posting Anxiety as a Solopreneur
Growth can seem to take forever. And just when you think you’ve cracked the code, an algorithm changes. So what are you supposed to do? Today we are joined by Lauren Litt, of Lil Shameless Plug, who ...
TattooNOW has been using technology and business to help amplify the positive impact tattoos have on humanity. We do this through dedicated tools, as well as helping others with fractional executive services dedicated to the Tattoo world.
A Solopreneur's Guide To Making Marketing Enjoyable
Marketing. It's a word that often sends shivers down the spines of many solopreneurs. For these brave souls who have embarked on the journey of running their own businesses single-handedly, marketing can feel like a ...
Social Skills for Solopreneurs to Make Networking Less Scary
This will be my most vulnerable post to date, and it may keep that position forever. But here goes...Social skills are the secret sauce of effective networking...
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But I have to say, my favorite part, by far, is developing relationships with fellow solopreneurs during Office Hours. Dare I even call them my friends now?
These one-hour calls have become true game-changers, not only for attendees but for us as well. The things we accomplish, the laughs, the connections, and the solutions we come up with are true motivators, and I always leave with a smile on my face.
One of the members said these office hours alone are worth the $50/month.
I don't want to turn this into a sales pitch, but the truth is, if you're not attending these, you're missing out (biased, yes, but true nonetheless).
Hope to see you in an upcoming Office Hours soon :)
