---
title: "Fractional CMO Reveals: Why 90% of Solopreneurs Underprice Their Services"
description: Carly Ries joins the EO Visionary Voices Podcast to share the unfiltered truth about building a sustainable solopreneur business.
---

[LifeStarr in the News and Media ](https://www.lifestarr.com/lifestarr-in-the-news-and-media)

# [Fractional CMO Reveals: Why 90% of Solopreneurs Underprice Their Services](https://www.lifestarr.com/lifestarr-in-the-news-and-media/fractional-cmo-reveals-why-90-of-solopreneurs-underprice-their-services)

 Written by [Carly Ries](https://www.lifestarr.com/lifestarr-in-the-news-and-media/author/carly-ries) | Nov 19, 2025 11:00:00 AM

**Carly Ries**, Fractional CMO at **LifeStarr** and co-author of **Solopreneur Business for Dummies**, joins the **EO Visionary Voices Podcast** to share the unfiltered truth about building a sustainable solopreneur business.

In this episode, Carly explains why most solopreneurs don’t need 50 clients to succeed—and why **3–5 well-priced, well-aligned clients** can create more income, stability, and freedom. Drawing from her own corporate escape (yes, an RV was involved) and years of advising solo business owners, she breaks down the **three core challenges that hold solopreneurs back** and the mindset shifts required to move from nonstop busy work to intentional, profitable growth.

Carly also dives into why **relationship-driven marketing consistently outperforms SEO for solopreneurs**, how to think strategically about virtual assistant support, and what it really takes to design a business that supports your life instead of consuming it.

This conversation is especially relevant for:

- Solopreneurs stuck at an income ceiling
- Professionals planning a corporate exit
- Founders who want fewer clients, better pricing, and more freedom

The episode is hosted by **Brent Peterson** and produced in cooperation with **Talk Commerce**, as part of EO Visionary Voices—where entrepreneurs share the strategies, pivots, and endurance required to build businesses that go the distance.

**Listen on [Apple Podcasts](https://podcasts.apple.com/us/podcast/the-eo-visionary-voices-podcast/id1720565261), [Spotify](https://open.spotify.com/episode/2hoqN5DJ517H3E7iZJKHlM?si=c93303d7c7d64cc9), or wherever you get your podcasts.**

[View full post](https://www.lifestarr.com/lifestarr-in-the-news-and-media/fractional-cmo-reveals-why-90-of-solopreneurs-underprice-their-services)

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