How to Organize Your Content Marketing Efforts For Maximum Efficiency

In this episode, we walk through content mapping, content and promotion calendars, helpful tools to stay organized, and all that jazz. As a solopreneur, your schedule can get pretty overwhelming, and even though this planning part of your content takes a little bit of time upfront, it saves you tons of time in the long run and provides a lot of additional benefits.

Planning, scheduling, and organizing your content marketing efforts:

• Gives you direction
• Helps prevent panic mode of what content to work on next
• Helps you monitor your efforts and channels and keeps track of the type of content your audience responds to and what they don’t
• Helps you figure out the sweet spot of your posting frequency and times
• Allows you to identify inefficiencies you can’t afford to have as a company of one
• And it truly helps to keep you focused, productive, and avoid distractions

Tune in to:

• Learn what to do prior to content planning
• Understand content mapping and why it's important
• What goes into a content calendar
• What goes into a promotional calendar

Resources Mentioned In This Episode

• Content and virtual assistant help: Don't Panic Management 
• UpWork
• J.P. Medved Episode: A Deep Dive Into Content Marketing for Solopreneurs
• Buffer
• HubSpot
• Hootsuite
• Social media content calendar templates

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