In this episode, Luke Hessler gets radically real about losing everything and rebuilding faster using the only assets no one can take: mindset, skills, and relationships.
We dig into personal branding for any personality (yes, introverts), the “one post a day for a year” muscle, turning your warm network into real leads (today), and scaling without employees by fixing fulfillment first and systemizing customer acquisition. It’s gritty, generous, and wildly practical.
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Connect with Luke Hessler
Visit www.acebranding.com
Follow Luke on Instagram
Favorite Quote About Success:
"You can get anything you want in the world by helping enough other people get what they want." - Zig Ziglar
Episode FAQs
I’m introverted. Can I really build a personal brand without being on camera all day?
Yes. A personal brand is just your authentic offline reputation, online. If video drains you, lead with thoughtful written posts, frameworks, and slow-paced explanations. The people who think like you will prefer it. Pick one platform, post once daily for a year, and use simple content buckets (e.g., Expertise, Process, Personal). Watch engagement to see what lands, then iterate.
I need leads fast on a tiny budget. What should I do this week?
Start with your warm network. Make a handwritten (or spreadsheet) list of every relevant contact and call them. Offer a small “beta” program to a few ideal clients for free in exchange for a testimonial, a case study, and 1–2 introductions. Measure it like math: if 1 in 10 says “yes,” and you need 5 clients, make 50 quality outreaches. Don’t overcomplicate. Sort for the “ready now,” not convince the “not now.”
How do I scale without hiring employees and avoid burning out?
Fix fulfillment first. Ensure partners/vendors can handle increased volume so new sales don’t create churn. Then systemize customer acquisition (choose one core motion: landing page + traffic, affiliates, or cold outbound that sets appointments). Expect a short initial sprint (the jet uses 80% of fuel on takeoff), then automate/outsourcing what worked: repurpose posts, templatize outreach, use software or reliable vendors. Choose a sustainable cadence over heroics.
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About Luke Hessler
Luke Hessler, the founder of Ace Branding, is a caring husband, loving father, and passionate digital entrepreneur who believes you can have anything you want in the world if you help enough other people get what they want. As a college dropout,
Luke didn’t take the traditional path to “success”. At 19 he started his first online business with a $600 loan. However, after learning to brand himself on social media, he found rapid success. By 20, he was making 6 figures and by 23 his business was doing over 10 million a year in revenue with a sales team of almost 10,000 people across all 50 states and 21 counties.
Since then his story has been featured in major media publications such as Forbes, Yahoo Finance, and IBTimes. He’s traveled the world speaking to audiences as large as 10,000 people and has shared the stage with legends such as Gary Vee, Robert Kiyosaki, and Grant Cardone with the goal of teaching others how to thrive in the digital age.
Now, at 31 years old, Luke is the CEO of Ace Branding, a digital PR firm whose mission is to serve those who serve others by amplifying the voices of impact driven thought leaders, entrepreneurs, and businesses.