Stop blending in with the crowd, discover how to niche down and finally stand out.

Lead Gen

Use storytelling (à la Donald Miller’s StoryBrand) to position your customer as the hero and yourself as the guide. Stories stick better than features, and they’ll make people want to reach out.

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Sales 

Position yourself for premium pricing. Generalists get average rates; specialists get premium fees. Sell your services as the only option for a well-defined group with a specific need and watch conversion rates rise.
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Productivity 

Niche = Focus = Efficiency. Don’t spread yourself thin trying to be “for everyone.” By niching down, you streamline decisions, eliminate distractions, and reduce wasted time marketing to people who were never going to buy anyway.
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