Think PR is just for celebs and corporations? Think again. Plus, an Instagram expert spills all her secrets.

Lead Gen

When it comes to PR for solopreneurs, it's important to pitch with a purpose (and a plan)! Don’t just send generic pitches to podcasts, blogs, or media outlets. Tailor them to the audience you want as clients. Craft your pitch around the problem you solve and include easy-to-read one-pagers with talking points, a short bio, and a clear CTA (e.g. freebie, booking link, or lead magnet).

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Sales 

Speak to your audiences' midnight worries. In the captions of your content, use the actual anxious thoughts your ideal clients have at 11 PM. Mirror their internal dialogue and show you “get it.” That’s what sells, not generic benefits.
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Productivity 

Implement weekly micro-batching with a strategic lens. Don’t batch a full month of content blindly. Plan the month with the buyer’s journey in mind, but create content weekly so you stay relevant with trends and audience shifts.
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