We hear these kinds of sentiments a lot from solopreneurs.
Sometimes, we even say them.
There’s no question that marketing has gotten VERY hard.
But it is not hopeless!!!
Part of the problem is that there are too many ways to approach it these days.
And too much of the conventional wisdom is either dated or designed to make someone else money.
So, this month, we break it down and simplify it with two mind-blowing podcasts that will change your thinking on marketing forever. Really!
We are going to simplify it to two steps:
1. Build your email list with meaningful prospects
2. Make those emails effective
Step 1 is covered in our podcast episode Marketing Efforts Not Working? Try This! with Victoria Hajjar, the founder of Ugli Ventures. She walks you through how to build an email list that’s meaningful to your business so you can reach out directly to your prospects.
Step 2 is making those emails count. For that, we have one of the world’s leading authorities on the topic, Nancy Harhut. Nancy has studied neuroscience to determine which approaches are most effective at increasing engagement, and she explains in detail on our podcast How to Make Your Marketing Irresistible Using Behavioral Science. These techniques can make your emails, landing pages, website, and call-to-action significantly more effective.
I can’t emphasize how much these two podcasts can impact your marketing results.
So, give them a listen.
Solo together,
Joe Rando
joe@lifestarr.com
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