Shift your strategy, not your sanity. Smarter revenue starts here.
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Shift your strategy, not your sanity. Smarter revenue starts here. 

 
No one’s going to steal it, and if they do, they probably won’t execute it as well as you. If you don’t test your idea in the real world, you risk wasting time building something no one wants.  Talk to potential customers, refine your messaging, and tweak your offering based on real feedback. 


For more, check out this week’s podcast with Joe and Carly:

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Sound Bite
Listen or Watch:

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Podcast Guest

No time to listen? Read the summary: Smart Money Moves For Solopreneurs - Not As Obvious As You May Think

 

Transitioning tips:

  •  Build up 3–12 months of cash reserves before making the leap.
  • Don’t go full-time unless you have paying clients and a repeatable client acquisition process.
  • Side hustles can be a great way to test the waters and gain confidence.

Financial planning basics:

  • Have 3–6 months of emergency savings.
  • Avoid desperation—take only the right clients, not just any client.

Saving for big goals on inconsistent income:

  • Pay yourself first.
  • Set aside money monthly in a dedicated account to build momentum and motivation.

Retirement planning options for solopreneurs:

  • Start small: IRA or Roth IRA.
  • Grow into SEP IRA, Simple IRA, or Solo 401(k) as income increases.
  • For high earners: consider a defined benefit plan (personal pension).
  • Use tax deductions and plan structures creatively for long-term gain.

Pricing advice:

  • Use the “1/3 rule”: 1/3 for overhead (your pay), 1/3 for expenses, 1/3 for profit.
  • Don’t undercharge—factor in taxes, benefits, and growth.
  • Avoid pricing based on what your employer billed—solopreneur costs are different.
Listen:

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StarrAI

Meet StarrAI: Your Solopreneur Superpower

Running a one-person business is a whole different ballgame, and StarrAI gets it. This isn’t your typical AI spitting out generic advice meant for big teams or subject-matter experts. StarrAI is built exclusively for solopreneurs like you—tailored to your unique challenges, goals, and hustle.

Answers That Actually Fit Your World: Whether you're pricing your services, figuring out how to market without a team, or deciding your next big move, StarrAI delivers advice that makes sense for your business—not someone else’s.

Talk It Out, Anytime: Got a question at 2 AM? Need clarity before your next client call? StarrAI is ready to chat, listen, and give you actionable insights 24/7.

Save Time, Skip the Overwhelm: No more endless Googling or sifting through advice that doesn’t apply. StarrAI cuts through the noise and gives you clear, practical steps to move forward.

👉 Discover StarrAI and try using it to validate your business idea Give StarrAI a Try

StarrAI is part of LifeStarr Foundations and LifeStarr Professional, the upcoming paid tiers of LifeStarr. You can sample it with 2 voice calls and 2 text calls.

 

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What Is It? Outlive: The Science and Art of Longevity by Dr. Peter Attia rethinks aging by focusing on healthspan—living better, not just longer. Attia explores how exercise, nutrition, sleep, and emotional health play key roles in preventing chronic disease. He blends science with personal insights, encouraging a proactive, personalized approach to longevity.

 

Why I Like It: What really stuck with me is how he combines personal stories, cutting-edge research, and a direct approach. It made the science feel relatable and actionable. I came away feeling empowered, like I had a roadmap to take better care of myself—not just for now, but for decades to come.

 

Find it here.

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LifeStarr, 555 Pleasant St., Suite 201, Attleboro, MA 02703, USA, 508-226-8000

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