Skip to the main content.
Meet Other Solopreneurs
at LifeStarr Events

See All Events Button

 

icon-visit-community Solopreneur Success Sessions
For aspiring and established solopreneurs
 

icon-learn-community Solopreneur Problem Solvers
For established solopreneurs
 

All LifeStarr Events
Check them out here
See All Events Button

 

icon-podcast The One -Person Business Podcast
Get specific tips to find success as a company of one.
 

icon-blog The Solopreneur Success Secrets Blog
From information to inspiration
 

icon-guides Solopreneur and Freelancer Guides
Do you find yourself daydreaming more than 'daydoing'?

SSS-Menu

 

icon-learn-app Learn about the App
Take control of all aspects of your life.
 

icon-go-to-app Go to the App
Click here if you're already a user.

app_get_notifed mega

 

icon-meet-the-team Meet the Team
Get to know the crew behind LifeStarr.
 

icon-contact-us Contact Us
We'd love to hear from you!
icon-meet-the-team Who Is LifeStarr For?
We're not for everyone. Check out who we're helping.

2 min read

Envisioning Your Business? Here Are Some Things to Consider

envisioning your business

Ever find yourself daydreaming about being a one-person business owner or switching up your current company of one? What does that look like? What kind of solopreneur do you want to be? 

If you don’t have an answer, that’s OK. Chances are a million things have gone through your mind. So where should you direct your energy to make these thoughts a reality?

Whether you know exactly what you want to do or don’t have the slightest idea, but just know you want to fly solo in business, read on. This can absolutely get the wheels turning so you can move forward and put a plan in place.

Let’s get started.

Envisioning your business? Familiarize yourself with Ikigai.

 

“Say what?”

That’s what went through my mind when I first heard this term. Ikigai is a Japanese word that the Oxford English Dictionary defines as "a motivating force; something or someone that gives a person a sense of purpose or a reason for living". 

To achieve this, you need to discover a combination of the following:

  1. What you're good at

  2. What you love

  3. What the world needs

  4. What you can be paid for

Think about how you can create a business that speaks to each of these categories. Let’s look at them quickly.

 

Identify your skills and passions

To get started, make a list of skills you have and another list of topics you’re passionate about. From there, try different match combinations from each list and see if a business idea starts churning in your head. I’ve placed an example below for reference.

Skills and passions for solopreneurs

 

Determine what people need and what they’ll pay for

Once you’ve created a list of ideas from the section above, score each idea for how much you think people would need it and if they’d be willing to pay for that product or service. Really do your homework on this. It’s no fun to get excited about something and go down a rabbit hole only to discover it’s not a viable business idea.

 

Keep your goals in mind

Once you have some solid business ideas in mind, see if they align with the goals you’ve set for yourself for becoming a solopreneur. If you want to spend more time with your family but your idea involves a lot of travel, it probably isn’t the best idea for you to pursue. Really think about this. Often people get really excited about a business idea and ignore their goals, only to resent their business for it later on. You don’t want this to happen to you. For all business decisions within your solopreneurship, keep your “why” in mind. It will help guide you through your journey.

 

Question if it is truly a one-person business

As you begin down the path of solopreneurship, you need to determine if the business is actually a one-person business and if that’s actually what you want. You don’t need to make a definitive decision at this point, but just remember there are various implications of changing a business to one with employees, such as taxes, so be sure to keep that in mind. 

Whether you’re new to the solopreneur world or need some inspiration, the exercises above can be fun and enlightening. Once you’ve gone through the steps above, you’re ready to start planning! Having more than one idea is good because ideas can die in the planning stage as you flesh them out. If you have a few, start with your favorite and see where it goes.

 

Want some help with the planning phase? We encourage you to check out The Solopreneur Success Cycle! It’s an incredible roadmap designed to help you start, run, and grow your company of one and is beneficial for novice and experienced solopreneurs! Be sure to check it out!



Five Things You Must Avoid When Naming Your Business

Five Things You Must Avoid When Naming Your Business

Everyone wants their business to succeed in the market, and everyone knows how important a strong brand is in building a successful business. One of...

Read More
The Importance of Storytelling for Solopreneur Marketing

The Importance of Storytelling for Solopreneur Marketing

To understand just how powerful storytelling is as a marketing tool, we need to go back at least 100,000 years.What???!!!

Read More
5 Affordable Marketing Tactics for Solopreneurs on A Budget

5 Affordable Marketing Tactics for Solopreneurs on A Budget

Pause. Before I dive into affordable marketing tactics for solopreneurs, let’s get one thing clear: none of the recommendations below matter if you...

Read More