The Key Area of Focus to Make Your Marketing Efforts A Success

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

With The Ultimate Marketing Engine, John has taken the past decade of working with and collaborating with thousands of businesses and presents the latest evolution and innovation in the world of marketing.

What you'll learn in this episode

• Why successful customers are the key to successful marketing
• How the marketing hourglass differs from the marketing funnel
• What the customer success track is and why it's important to understand it
• Why you shouldn't promote your products and services and what you should do instead
• How to scale your business while staying a company of one
• Mistakes people make when scaling their businesses
• How to increase referrals

Connect with John Jantsch

• Connect with John on LinkedIn.
• Connect with John on Twitter.
• Connect with John on Instagram.

Resources Mentioned in the Episode

• Duct Tape Marketing
• Duct Tape Marketing Consulting Network
• The Ultimate Marketing Engine 

Favorite Quote: "Fix the problem, not the blame."

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