Skip to the main content.
icon-visit-community About the Solopreneur Community
See what it's about.
icon-visit-community Go to The Solopreneur Community
Join the rest of the crew on Facebook.
Directory Solopreneurs Directory

Find solopreneurs to help you with your business.

  COMING SOON
icon-meet-the-team Meet the Team
Get to know the crew behind LifeStarr.
icon-meet-the-team Who Is LifeStarr For?
We're not for everyone. Check out who we're helping.
icon-contact-us Contact Us
We'd love to hear from you!
icon-blog Solopreneur Success Secrets Blog
From information to inspiration
SSC_Icon The Solopreneur Success Cycle
Starting, Running, and Growing Your Company of One.
Checklist SSC Checklist
The Solopreneur Success Cycle Step-By-Step
icon-podcast Solopreneur Guide
Do you find yourself daydreaming more than 'daydoing'?
Press

 

Press
Check out what we’re up to

1 min read

The Key Area of Focus to Make Your Marketing Efforts A Success

The Key Area of Focus to Make Your Marketing Efforts A Success

JohnJantschJohn Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

With The Ultimate Marketing Engine, John has taken the past decade of working with and collaborating with thousands of businesses and presents the latest evolution and innovation in the world of marketing.

What you'll learn in this episode

  • Why successful customers are the key to successful marketing
  • How the marketing hourglass differs from the marketing funnel
  • What the customer success track is and why it's important to understand it
  • Why you shouldn't promote your products and services and what you should do instead
  • How to scale your business while staying a company of one
  • Mistakes people make when scaling their businesses
  • How to increase referrals

Connect with John Jantsch

Resources Mentioned in the Episode

Favorite Quote: "Fix the problem, not the blame."

Want to share your experiences and learn from other one-person businesses? Be sure to join our community! It's free :)

Like this show? Click on over and give us a review on Apple Podcasts Thanks!


LifeStarr App NotificationLifeStarr Community