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Solopreneur Business for Dummies

The ultimate guide to building a business that actually works.. for you

Build a Successful Solopreneur Business in Weeks Instead of Years

The Foundation Path Helps You Design a Business that Serves YOUR Life. Without Guessing.

Do you want to start a solopreneur business but feel unsure where to begin? The Foundation Path helps you create a clear plan for your business idea, with trusted guidance and the structure to move forward with confidence.

This isn’t about motivation or hustle. It’s about doing things in the right order.

This event has passed!

First Session Begins on February 10, 2026
12:45 PM Eastern | 9:45 AM Pacific

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You won’t fail because you aren’t capable. 

You’ll fail because you’re:

  • Starting in the wrong order
  • Making decisions without enough context
  • Building before you clarify
  • Spending months undoing work you never should have done

The result isn’t just wasted time; it’s doubt, frustration, and, worst yet, building a business that doesn’t fit your life and goals.

Those are the problems, The Foundation Path Workshop is designed to solve for you and your solopreneur business.

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Built by someone who’s helped solopreneurs start the right way

The Foundation Path is led by Joe Rando, co-author of Solopreneur Business for Dummies and co-host of The Aspiring Solopreneur podcast.

Joe has worked with hundreds of solopreneurs at the very beginning of their journey, people with good ideas, real skills, and the same fear:

“I just don’t want to start wrong.”

Over and over, he saw the same pattern.
It wasn’t a lack of effort or motivation that caused problems later.
It was starting in the wrong order or just doing the wrong things.

The Foundation Path exists because of that.

It’s a structured, deliberate way to help solopreneurs think clearly, make the right early decisions, and build a business that actually works, without rushing, guessing, or having to undo things later.

Joe’s role here isn’t to hype you up.
It’s to help you move through the early stages with clarity and confidence, so the business you build has a solid foundation from the start.

 

It's simple to get started

Step 1

Register for the 12 Week System

Step 2

Block off 12:45 PM Eastern (9:45 AM Pacific) for 1 hour every Tuesday from February 10 to May 18 to attend the live session. It will be recorded if you can't make it.

Step 3

Check your email for instructions.

How The Foundation Path Works

The Foundation Path is a live, 12-week virtual program that walks you through building a real business in the right order, step by step. You don’t need to figure out what comes next. You don’t need to guess which advice to trust. You just follow the Path.
It includes some great additions like:

The
Foundation Path

A live, structured sequence that takes you from idea to an operating business ready to start selling.

You always know what to work on now and what can wait.

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The Decision Coach

On-demand business and marketing judgment so you don’t have to make early decisions alone or second-guess yourself into paralysis.

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The Build Kit

Proven templates and tools that remove guesswork and speed up execution when it’s time to build.

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The Decision Coach

On-demand business and marketing guidance so you don’t have to make early decisions alone or second-guess yourself into paralysis.

The
Foundation Path

A live, structured sequence that takes you from idea to an operating business ready to start selling.

You always know what to work on now and what can wait.

icon-templates

The Build Kit

Proven templates and tools that remove guesswork and speed you up when it’s time to build, so you know you’re doing it the right way.

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The Focus Library

Curated, just-in-time lessons that let you go deeper on the exact area you need help with, without overwhelming you or pulling you off the Path.

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The Shared Journey

A calm, low-pressure space where you can see other solopreneurs at the same stage, thinking through the same challenges, so you know what you’re experiencing is normal.

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Momentum Pods

Optional, small accountability groups if you want extra support and structure to stay consistent and follow through on the creation of your business.

The Solopreneur Success Cycle

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The Foundation Path will walk you through the first 4 Steps of the Solopreneur Success Cycle (including Step 0, the one everyone misses). Defining Goals & Success, Envisioning Your Business, Planning Your Business, and Setting Up Your Business

A Proven Starting Point

Every successful solopreneur business follows the same basic progression.

Not all at once. Not perfectly. But in order.

At LifeStarr, we call this the Solopreneur Success Cycle, a simple framework that shows how solopreneur businesses are started, run, and grown over time.

The Foundation Path covers Phase 1 of that cycle.

That phase is about:

  • Defining what success actually looks like for you
  • Envisioning the right kind of business
  • Planning it deliberately
  • Setting it up properly before you try to grow it

Most people skip or rush this phase. That’s why they end up rebuilding later.

The Foundation Path exists so you don’t.

By the end of The Foundation Path, you will have:

  • A clearly defined business
  • A viable offer for your customers
  • A solid action plan you trust
  • An operating business that’s ready to start selling

No hype. No income promises. Just a concrete, real outcome.

The Outcome
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If you try to figure all of this out on your own, the real cost isn’t just money.

It’s:

  • Months spent building the wrong thing
  • Rework you didn’t need
  • A loss of confidence over time
  • Momentum that never quite sticks
The Foundation Path exists to remove those risks.

The Investment

The Foundation Path is $349 for the full 12-week live program.

That’s:

  • More serious than a random course
  • Much less expensive than coaching
  • Far less than the cost of starting wrong

If this helps you avoid even one major misstep, it pays for itself.

😀 Bonus* 😀

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When you join The Foundation Path, you’ll also receive a free copy of Solopreneur Business for Dummies. This will give you shared language, context, and a reference point that supports the Path you’ll be following.

* This offer is available in USA only

Why $349 Is the Wrong Question

The real question isn’t: “Is this worth $349?”

It’s:

“What does it cost me if I start wrong?”

If The Foundation Path helps you avoid:

  • one false start
  • one major rebuild
  • one month of wasted effort

Then it’s already done its job.

That’s the standard it’s held to.

Who This Is (and Isn’t) For

The Foundation Path is for you if:

  • You want to start a solopreneur business, but don’t know where to begin
  • You care more about clarity than speed
  • You want structure, not hustle culture

This is not for you if:

  • You’re looking for shortcuts or hacks
  • You already have a business that’s working
  • You want motivation instead of a plan

If this sounds like relief, you’re probably in the right place.

GET STARTED THE RIGHT WAY

If you’re going to start a solo business, start it right. 

Enroll in The Foundation Path

A structured beginning beats a rushed one, every time.

Click the button to get started...


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