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Avoid The Ownership Trap and build a business that serves your life
SSC_Icon The Solopreneur Success Cycle

Starting, Running, and Growing Your Company of One.
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The Solopreneur Success Cycle Step-By-Step
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Do you find yourself daydreaming more than 'daydoing'?
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A free plan to help you stay focused in your solopreneur business with community and events.
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The system, content, and support to help you build a solopreneur business that actually works for your goals and your life. 
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 Solopreneur Business for Dummies

The ultimate guide to building a business that actually works.. for you
LIFE FIRST. THEN BUSINESS.

Design a Life-First Solopreneur Business

Most solopreneurs end up working for the business they built to set them free. LifeStarr helps you build a business that serves your life instead of swallowing it.

Get My Free Account Free forever. No credit card.

🕛 Take a Solopreneur Assessment Quiz

Just thinking about going solo? Start here → 
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LIFE FIRST. THEN BUSINESS.

Design a Life-First Solopreneur Business

Most solopreneurs end up working for the business they built to set them free. LifeStarr helps you build a business that serves your life instead of swallowing it.

Get It All for Free

🕛 Take a Solopreneur Assessment Quiz

Just thinking about going solo? Start here → 
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What you get when you start free
LifeStarr Academy

Learn the the why behind a Life-First Solopreneur Business with the free Masterclass, plus tons of content to help you build YOUR Life-First business.
LifeStarr App

See every commitment, form you and other people, in one place, so nothing gets lost in email, chat, or memory.
LifeStarr Community

Connect with solopreneurs who get it, and trade ideas & tools, plus live events designed for Life-First Solopreneurs like you.
THE PROBLEM

You Did Not Go Solo to End Up Trapped

You left the job, the boss, the meetings about meetings. You wanted freedom. For a while it felt like freedom.

Then the business quietly took over.

You run it on email, chat, sticky notes, and memory. Promises slip through the cracks; some are yours, some belong to other people, and you cannot always tell which. You can see what you've committed to do. You cannot see what others have committed to do for you. The business lives in your head, which means you are never really off, even on the days you swear you will be.

Here is the part nobody warned you about. A business is supposed to serve your life. Somewhere along the way, yours started serving itself.

Here is the part nobody warned you about. A business is supposed to serve your life. Somewhere along the way, yours started serving itself.

There is a name for this. It is The Ownership Trap, and it has three causes.

 

The Ownership Trap
Three causes, one slow squeeze

 1  No Design
You built the business around your skills, not around the life you actually want.

 2  No System
You run on communication instead of commitments, so things fall through the cracks.

 3  No Plan to Evolve
When your life or the world changes, the business doesn't, so you get stuck.
65
%

start a business for freedom and quality of life

80
%+

end up losing sleep over their business

87
%

of small business owners report poor mental health

1 in 
3

hit full burnout

Whether you are years into this or still deciding whether to start, the trap works the same way. The good news is that it is escapable, and it is not your fault.
THE PROBLEM

You Did Not Go Solo to End Up Trapped

You left the job, the boss, the meetings about meetings. You wanted freedom. For a while it felt like freedom.

Then the business quietly took over.

You run it on email, chat, sticky notes, and memory. Promises slip through the cracks; some are yours, some belong to other people, and you cannot always tell which. You can see what you've committed to do. You cannot see what others have committed to do for you. The business lives in your head, which means you are never really off, even on the days you swear you will be.

Here is the part nobody warned you about. A business is supposed to serve your life. Somewhere along the way, yours started serving itself.

Here is the part nobody warned you about. A business is supposed to serve your life. Somewhere along the way, yours started serving itself.

There is a name for this. It is The Ownership Trap, and it has three causes.

The Ownership Trap
Three causes, one slow squeeze

 1  No Design
You built the business around your skills, not around the life you actually want.

 2  No System
You run on communication instead of commitments, so things fall through the cracks.

 3  No Plan to Evolve
When your life or the world changes, the business doesn't, so you get stuck.
65
%

start a business for freedom and quality of life

80
%+

end up losing sleep over their business

87
%

of small business owners report poor mental health

1 in
3

hit full burnout

Whether you are years into this or still deciding whether to start, the trap works the same way. The good news is that it is escapable, and it is not your fault.
A NEW WAY

A Different Kind of Business Is Being Built

A growing group of solopreneurs is doing something most business advice never mentions. They design the business around the life first, then run it in a way that keeps that life in charge.
Life-First Design + Managed Commitments + Planned Evolution = Life-First Solopreneur Business

Think of it as a GPS for a life you actually designed. You set the destination, the system keeps you running toward it, and when life reroutes you, the business reroutes with you.
A NEW WAY

A Different Kind of Business Is Being Built

A growing group of solopreneurs is doing something most business advice never mentions. They design the business around the life first, then run it in a way that keeps that life in charge.
Life-First Design + Managed Commitments + Planned Evolution = Life-First Solopreneur Business

Think of it as a GPS for a life you actually designed. You set the destination, the system keeps you running toward it, and when life reroutes you, the business reroutes with you.
YOUR GUIDES

You Do Not Have to Figure This Out Alone

We know what it is like to pour everything into a business and quietly wonder if it will ever feel worth it. We have lived it.

Joe Carly and Dogs
SBFD Cover

LifeStarr was built by solopreneurs for solopreneurs. Joe Rando and Carly Ries co-authored Solopreneur Business for Dummies, host The Aspiring Solopreneur Podcast, and lead a community of people doing this work in the open.
Jeff Stevens
"Lifestarr is an incredible community for solopreneurs, whether you're just starting out or already established. The support from both the community and the platform itself is fantastic, offering valuable resources, insights, and encouragement. It’s a place where you can connect with like-minded entrepreneurs, learn from others, and get the guidance you need to grow your business. Highly recommend for anyone navigating the solopreneur journey!"
Jeff Stevens
Founder - Excel Forge Solutions
Sara Murray
"I've been working with and learning from Lifestarr for years at this point. The company is led by passionate, kind, intelligent people who wholeheartedly believe and practice their mission of supporting Soloprenuers in their business journeys. They offer so many free resources on a consistent monthly basis that adds so much value. Joining their program has provided next level value and they continue to innovate in the space. Highly recommend if you're a self-employed individual looking for support and community."
Sara Murray
CEO - Prospecting on Purpose
SarahSypniewski_L2018ok
"In the past six months, because of my work with Joe and Carly and the rest of the folks in the LifeStarr Professional platform, I have increased my revenue by 407%."
Sarah Sypniewski
Founder - The Legacy Authors Society
Michael Gross
If you're looking for great resources as a solopreneur or aspiring solopreneur, along with a community of other solopreneurs, LifeStarr is the place. Not only are the 2x per week podcasts very informational, LifeStarr hosts regular events for helping each other exchange ideas, solve problems, and learn from each other. If you're a solopreneur of want to be - get in here!
Michael Gross
Michael J. Gross, LLC

500+ Solopreneurs in the LifeStarr Community
YOUR GUIDES

You Do Not Have to Figure This Out Alone

We know what it is like to pour everything into a business and quietly wonder if it will ever feel worth it. We have lived it.

Joe Carly and Dogs
SBFD Cover

LifeStarr was built by solopreneurs for solopreneurs. Joe Rando and Carly Ries co-authored Solopreneur Business for Dummies, host The Aspiring Solopreneur Podcast, and lead a community of people doing this work in the open.
Jeff Stevens
"Lifestarr is an incredible community for solopreneurs, whether you're just starting out or already established. The support from both the community and the platform itself is fantastic, offering valuable resources, insights, and encouragement. It’s a place where you can connect with like-minded entrepreneurs, learn from others, and get the guidance you need to grow your business. Highly recommend for anyone navigating the solopreneur journey!"
Jeff Stevens
Founder - Excel Forge Solutions
Sara Murray
"I've been working with and learning from Lifestarr for years at this point. The company is led by passionate, kind, intelligent people who wholeheartedly believe and practice their mission of supporting Soloprenuers in their business journeys. They offer so many free resources on a consistent monthly basis that adds so much value. Joining their program has provided next level value and they continue to innovate in the space. Highly recommend if you're a self-employed individual looking for support and community."
Sara Murray
CEO - Prospecting on Purpose
SarahSypniewski_L2018ok
"In the past six months, because of my work with Joe and Carly and the rest of the folks in the LifeStarr Professional platform, I have increased my revenue by 407%."
Sarah Sypniewski
Founder - The Legacy Authors Society
Michael Gross
If you're looking for great resources as a solopreneur or aspiring solopreneur, along with a community of other solopreneurs, LifeStarr is the place. Not only are the 2x per week podcasts very informational, LifeStarr hosts regular events for helping each other exchange ideas, solve problems, and learn from each other. If you're a solopreneur of want to be - get in here!
Michael Gross
Michael J. Gross, LLC
500
+

Solopreneurs in the LifeStarr Community

THE PLAN

Your Path Out of The Ownership Trap

This path has a name: The Life-First Business Method. It gives you three moves that put your life back in charge of your business.

THE LIFE-FIRST BUSINESS METHOD
THE PLAN

Your Path Out of The Ownership Trap

This path has a name: The Life-First Business Method. It gives you three moves that put your life back in charge of your business.

THE LIFE-FIRST BUSINESS METHOD
STEP 01

Design your life, then design the business to serve it

Get clear on the life you are actually building toward, then shape the work to fit it, instead of bending your life to fit the work.

Learn it in LifeStarr Academy
STEP 02

Run the business on commitments

Move it out of your head into a system that tracks both what you've committed to do and what others have committed to do for you, so nothing slips through the cracks.

Run it in LifeStarr
STEP 03

Evolve the business

As your life (and the world) changes, adjust the business to match, instead of waking up trapped again. The Method keeps you in the loop on purpose.

Guided by the Method
THE PAYOFF

Picture the Business That Gives You Your Life Back
THE PAYOFF

Picture the Business That Gives You Your Life Back
Open your day with clarity

See exactly what needs you and what does not. Nothing slips. The promises others made to you are tracked as carefully as your own.
Close the laptop on Friday

Actually leave, because the business is not living in your head anymore. It is living in a system you trust.
Let it bend to fit your life

A new baby, a move, a slower season by choice, the business reshapes to match, instead of you bending to fit the business.

That's a Business That Serves Your Life.
And that's the whole point.

That's a Business That Serves Your Life.
And that's the whole point.
FREE FOREVER

Start Where You Are

No card, no risk. Create your free account and start running your business on commitments today.

  • Free forever account
  • The LifeStarr App
  • The solopreneur community
  • LifeStarr Academy
  • The Life-First Business Masterclass

FREE FOREVER

Start Where You Are

No card, no risk. Create your free account and start running your business on commitments today.

  • Free forever account
  • The LifeStarr App
  • The solopreneur community
  • LifeStarr Academy
  • The Life-First Business Masterclass