A List of Digital Detox Tips Every Solopreneur Must Follow
Can we all agree that the digital age has brought both blessings and curses to our lives? The constant connectivity, while essential for our...
Learn About the Solopreneur Community | |
See what it's about. |
|
Join the LifeStarr Solopreneur Community | |
On Facebook. |
|
Solopreneur Success Sessions | |
For aspiring and established solopreneurs |
|
Solopreneur Problem Solvers | |
For established solopreneurs |
|
All LifeStarr Events | |
Check them out here |
The Solopreneur Success Cycle | |
Starting, Running, and Growing Your Company of One. |
|
The One -Person Business Podcast | |
Get specific tips to find success as a company of one. |
|
The Solopreneur Success Secrets Blog | |
From information to inspiration |
|
Solopreneur Guides | |
Do you find yourself daydreaming more than 'daydoing'? |
Learn about the App | |
Take control of all aspects of your life. |
|
Go to the App | |
Click here if you're already a user. |
Who Is LifeStarr For? | |
We're not for everyone. Check out who we're helping. |
Marketing. It's a word that often sends shivers down the spines of many solopreneurs. For these brave souls who have embarked on the journey of running their own businesses single-handedly, marketing can feel like a daunting and never-ending task. It's not uncommon for solopreneurs to view marketing as a necessary evil, something they have to do to keep their business afloat but don't necessarily enjoy.
But what if I told you that marketing doesn't have to be a chore? What if you could actually look forward to and even enjoy marketing your business?
Yes, it is possible. Let me explain.
Before we dive into the tips and tricks to make marketing enjoyable, I want to take a moment to discuss why many solopreneurs dread it in the first place.
Solopreneurs are a one-person show. They handle everything from product development and customer service to financial management and marketing. This means that they're stretched thin, and marketing can easily fall to the bottom of the priority list, especially when they're constantly tending to client's or customer's needs. Who has time for a LinkedIn post when an order needs to be filled, right?
Unlike large companies with dedicated marketing teams and budgets, solopreneurs often have limited resources at their disposal (time, money, and energy!). This can make it challenging to compete effectively in the digital marketing landscape.
My entire career has been dedicated to marketing and even I have trouble keep up with best practice and tools. For those who didn't start their business with a background in marketing like I did, the world of SEO, social media advertising, and content marketing can be intimidating. It's easy to feel overwhelmed and uncertain about where to start.
Let's be honest, does anybody like rejection and criticism? No. Marketing involves putting your business out there for the world to see. This vulnerability can lead to a fear of rejection or criticism. Many solopreneurs worry that their marketing efforts won't be well-received or will be met with indifference.
I get it. And these are all valid concerns and reasons to put marketing last on the priority list. However, you can't do that. It's just as important to work on your business as it is to work in your business, so you need to change your frame of mind when it comes to these efforts.
Here's how.
Yes, you read that right. Marketing can be fun and enjoyable, and dare I say, an exciting part of your business! Let's explore some ways to make it that way for you.
One of the keys to making marketing fun is aligning it with your passion and purpose. Think about why you started your business in the first place. What problem were you trying to solve, or what passion were you trying to pursue? When your marketing efforts are rooted in your genuine enthusiasm for your product or service, it becomes much easier to get excited about them.
We talk about finding your why so much at LifeStarr, but that's because it truly needs to be the North Star for everything you do.
Action Steps:
Marketing doesn't have to be a monotonous routine of posting on social media and sending out email newsletters. Embrace your creativity and think outside the box. Try new and unconventional marketing tactics that align with your brand and target audience. Whether it's creating entertaining videos, hosting a themed event, or launching a quirky social media challenge, injecting creativity into your marketing can make it a lot more enjoyable.
I hit a point in my career where marketing just felt like analytics, social posts for the sake of social posts, and doing things to check a box. The creativity had seemingling gone away. This was rough but remembering that it didn't have to be that way and taking matters into my own hands to bring the creativity back into what I loved doing made me remember why I fell in love with marketing in the first place (back to my why). Don't fall into that rut like I did and get ahead of it.
Action Steps:
Marketing isn't just about selling; it's about building relationships with your audience (now more than ever!). When you shift your focus from pushing products to connecting with people, marketing can become a lot more enjoyable. Engage with your customers on social media, respond to their comments and messages, and show genuine interest in their needs and opinions. Building these connections can be incredibly rewarding and make marketing feel less like a chore.
Action Steps:
Say what? Gamification is the process of adding game elements to non-game contexts, and it can work wonders in making marketing fun. Create marketing campaigns or challenges that involve rewards, competitions, or interactive elements. Encourage your audience to participate and engage with your brand in a playful and competitive way. The element of fun and competition can turn marketing into an exciting adventure.
Action Steps:
Remember that you don't have to go it alone. Collaborating with others or delegating certain marketing tasks can relieve some of the burden and make marketing more enjoyable. Consider partnering with influencers or other businesses in your niche for joint marketing efforts. Alternatively, if there are specific aspects of marketing that you find particularly challenging or unenjoyable, consider outsourcing them to professionals who specialize in those areas.
We are big fans of solopreneurs supporting solopreneurs and have a huge community where partnerships are formed all the time. Visit The Solopreneur Community and join today!
Action Steps:
This is something I need to remind myself of regularly. Marketing can often feel like a long and arduous journey, especially when you're a solopreneur. To make it more enjoyable, remember to celebrate small wins along the way. Acknowledge and appreciate the progress you're making, even if it's not yet resulting in massive sales or widespread recognition. Small victories can boost your morale and keep you motivated to continue your marketing efforts.
Action Steps:
The world of marketing is constantly evolving. What worked yesterday may not work tomorrow. To keep marketing fun and effective, stay informed about the latest trends and technologies in your industry. Continuously educate yourself and adapt your marketing strategies to align with the changing landscape. Learning and experimenting can be enjoyable in itself.
Action Steps:
One of the reasons marketing can be frustrating is not knowing whether your efforts are paying off. To make marketing more enjoyable and effective, invest time in tracking and analyzing your results. Use analytics tools to measure the performance of your marketing campaigns. Learning from your successes and failures allows you to refine your strategies and see the tangible impact of your efforts.
Action Steps:
I do marketing for a living and even I need to remind myself of the points above. So, don't get discouraged. Marketing can feel tedious, but it can also be really fun and exciting, you just have to reframe how you look at it.
If you're looking for more marketing tips and inspiration, or how to run your business as a whole. Be sure to check out The Solopreneur Success Cycle. It'll help get you back on the right path if you feel lost or are just starting out. Enjoy!
Can we all agree that the digital age has brought both blessings and curses to our lives? The constant connectivity, while essential for our...
The Inbound Conference is by far the best conference I’ve ever attended. Except for the Covid years, I’ve been going in person since 2015 and it’s...
Marketing. It's a word that often sends shivers down the spines of many solopreneurs. For these brave souls who have embarked on the journey of...