Carly Ries
In this episode, we walk through content mapping, content and promotion calendars, helpful tools to stay organized, and all that jazz. As a solopreneur, your schedule can get pretty overwhelming, and even though this planning part of your content takes a little bit of time upfront, it saves you tons of time in the long run and provides a lot of additional benefits.
Planning, scheduling, and organizing your content marketing efforts:
- Gives you direction
- Helps prevent panic mode of what content to work on next
- Helps you monitor your efforts and channels and keeps track of the type of content your audience responds to and what they don’t
- Helps you figure out the sweet spot of your posting frequency and times
- Allows you to identify inefficiencies you can’t afford to have as a company of one
- And it truly helps to keep you focused, productive, and avoid distractions
Tune in to:
- Learn what to do prior to content planning
- Understand content mapping and why it's important
- What goes into a content calendar
- What goes into a promotional calendar
Resources Mentioned In This Episode
- Content and virtual assistant help: Don't Panic Management
- UpWork
- J.P. Medved Episode: A Deep Dive Into Content Marketing for Solopreneurs
- Buffer
- HubSpot
- Hootsuite
- Social media content calendar templates
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