If you're looking to find somebody who truly understands sales to the core, look no further than Greg Rutan. Greg began his career in sales coaching before moving on to roles as Director of Sales and Marketing at NICA and Director of Strategic Partnerships at EF College Study Tours. Greg is now a member of the Board of Directors for the Yale Alumni Association and for the past decade, has been VP of Sales and Marketing at Trade Area Systems.
In this episode, Greg does not talk traditional sales like ABC (always be closing) tactics. Instead, he teaches you how to understand people and how to get them to come to the conclusion that your solution is the one that will solve their problems.
In this episode, you'll learn:
- What one-person businesses need to think about with selling and the sales process
- What one-person businesses should first focus on when beginning the sales process with a prospect
- How to deal with people as individuals, with their various personalities and beliefs
- Whether people buy more based off emotions or logic
- What do to do when a prospect says "no"
- Why you "have to kiss a lot of frogs" in sales
- Why you should consider your customers your partners
- Why you should keep friendly relationships with your competition
- What some common mistakes are that one-person businesses make in sales
- What the single greatest tool is for repeat business and referrals
- What the one thing is people flying solo in business should take away from this episode
Learn More About Greg and Trade Area Systems
Resources/References Mentioned in the Episode
Want to share your experiences and learn from other one-person businesses? Be sure to join our community! It's free :)
Like this show? Click on over and give us a review on Apple Podcasts! Thanks!