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From information to inspiration

SSC_Icon The Solopreneur Success Cycle

Starting, Running, and Growing Your Company of One.

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The Solopreneur Success Cycle Step-By-Step

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Do you find yourself daydreaming more than 'daydoing'?




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Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

One-Person Business Podcast
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Guest Interviews

Every Monday, we'll bring you an interview with an expert or solopreneur that will provide insights into the issues, challenges, and opportunities faced by one-person businesses. Trust us, you don't want to miss these!

Deep Dive Series

Every Thursday, hosts Joe and Carly will dig deep into a variety of topical series that cover best practices for one-person businesses. We'll focus on the nitty-gritty details of things like marketing, cash flow, sales, business models, and so on. These shorter episodes are packed with actionable takeaways and a good dose of humor.


Expert Mondays

Every Monday, we'll bring you an expert that has insights into some aspect of the issues, challenges, and opportunities face by one-person businesses. And every once in a while, we'll feature an episode where Carly and Joe answer your questions.

Solopreneur Thursdays

Every Thursday, we'll feature a solopreneur or freelancer and talk about their experiences as a one-person business. There won't be lots of multi-millionaires on this show; these will be regular people that are making the life they want as a one-person business.


anne bachrach

[Re-Release] Expert Advice For Holding Yourself Accountable On Your Solo Journey

We speak with a lot of solopreneurs every week, and have started to see a pattern with some of the most successful ones: they have accountability partners or accountability groups. Because this has come up so much recently, we want to pull an...

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Tips and Strategies to Help You Thrive As An Independent Consultant

Watch the Episode on YouTube "I’m a consultant." We've said that sentence before and so have countless others. In theory, many solopreneurs can call...

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Solo Startup Guidance: Nuggets of Wisdom from A Seasoned Serial Entrepreneur

Watch the Episode on YouTube We usually don't start the episodes by listing off all of the accomplishments of our guests, but when you have somebody...

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The Secret to Solving Business Problems In Just Two Hours

Watch the Episode on YouTube Do you ever find yourself in analysis paralysis? There are constant challenges we all face in our businesses, but the...

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press releases for solopreneurs

Demystifying Press Releases for Solopreneurs and How to Utilize PR Today

Watch the Episode on YouTube Marketing and lead generation continues to be obstacles for solopreneurs. So many people are focused on traditional...

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Human Connection in the Age of AI

How Solopreneurs Can Foster Human Connection in the Age of AI

Watch the Episode on YouTube Do you feel like technology is advancing at warp speed, while human connection struggles to keep pace? For our solo...

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are you actually ready to become a solopreneur

Are You Actually Ready To Become A Solopreneur?

Watch the Episode on YouTube Soloprenuership sounds great and all, but does that mean you're actually ready for it? We asked Alison Hall, who coaches...

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how solopreneurs can build a community from scratch

The Ultimate Blueprint for Solopreneurs Building A Community from Scratch

Watch the Episode on YouTube Flying solo in business doesn't mean you're alone. We say this all the time, but truer words have never been said. And...

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Joep Vermolen

The Power of Authenticity and Self-Awareness On Your Road To Success

Watch the Episode on YouTube Allow us to give some background, because this is a show unlike any we've done before. Joe has been a fan of Toon on...

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how to make social media work for your solopreneur business

How to Finally Make Social Media Work For Your Solopreneur Business

Watch the Episode on YouTube Joe and I (Carly) have not historically been fans of social media. I haven't posted on my personal accounts in years...

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