Skip to the main content.
Meet Other Solopreneurs
at LifeStarr Events

See All Events Button

 

icon-visit-community Solopreneur Success Sessions
For aspiring and established solopreneurs
 

icon-learn-community Solopreneur Problem Solvers
For established solopreneurs
 

All LifeStarr Events
Check them out here
See All Events Button

 

icon-podcast The One -Person Business Podcast
Get specific tips to find success as a company of one.
 

icon-blog The Solopreneur Success Secrets Blog
From information to inspiration
 

icon-guides Solopreneur and Freelancer Guides
Do you find yourself daydreaming more than 'daydoing'?

SSS-Menu

 

icon-learn-app Learn about the App
Take control of all aspects of your life.
 

icon-go-to-app Go to the App
Click here if you're already a user.

app_get_notifed mega

 

icon-meet-the-team Meet the Team
Get to know the crew behind LifeStarr.
 

icon-contact-us Contact Us
We'd love to hear from you!
icon-meet-the-team Who Is LifeStarr For?
We're not for everyone. Check out who we're helping.

1 min read

How Market Positioning Can Make or Break Your One-Person Business

market positioning for solopreneurs and freelancers

Joe-RandoJoe is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

What you'll learn in this episode

  • Anecdotes of the ups and downs of startup life
  • What one-person businesses need to think about with market positioning
  • Why everybody needs to niche down
  • Why freelancers need to think of themselves as solopreneurs
  • How supply and demand plays into product positioning
  • How to approach market positioning
  • Mistakes people make with market positioning

Connect with Joe

  • To access the offers or get in contact with Joe, email him here.
  • Connect on LinkedIn.

Resources Mentioned in the Episode

Want to share your experiences and learn from other one-person business? Be sure to join our community! It's free :)

Like this show? Click on over and give us a review on Apple Podcasts Thanks!


LifeStarr App NotificationLifeStarr Community
Survival Guide to Inflation and Recession for Solopreneurs

Survival Guide to Inflation and Recession for Solopreneurs

No one is happy about inflation and the prospect of recession isn't causing much celebration either. But these don't have to be all bad news....

Read More
Why Affiliate Marketing Needs to Be Top of Mind for Solopreneurs

Why Affiliate Marketing Needs to Be Top of Mind for Solopreneurs

Matt McWilliams is a four-time affiliate manager of the year. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren,...

Read More
Want to be a Successful Mompreneur?

Want to be a Successful Mompreneur?

Martha Krejci was an exhausted mom working a 9 to 5 corporate job when she decided enough-was-enough. So she turned herself into a multi-million...

Read More