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1 min read

How Market Positioning Can Make or Break Your One-Person Business

How Market Positioning Can Make or Break Your One-Person Business

Joe-Rando

To help your business succeed, be sure to check out The Solopreneur Success Cycle.

Joe is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

What you'll learn in this episode

  • Anecdotes of the ups and downs of startup life
  • What one-person businesses need to think about with market positioning
  • Why everybody needs to niche down
  • Why freelancers need to think of themselves as solopreneurs
  • How supply and demand plays into product positioning
  • How to approach market positioning
  • Mistakes people make with market positioning

Connect with Joe

  • To access the offers or get in contact with Joe, email him here.
  • Connect on LinkedIn.

Resources Mentioned in the Episode

Want to share your experiences and learn from other one-person business? Be sure to join our community! It's free :)

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