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The Philosophy

The Life-First Manifesto
What you believe, and why.
The Ownership Trap
The villain, named and explained.
The Life-First Solopreneur Business Method
Design, Build, Commit, Evolve.

Is it for you?

Who LifeStarr Is For
See yourself in the people we serve.
Find out where you stand.
The Ownership Trap Assessment
Already running a business? Find out if it's running you.
Take the assessment →
 
Are You Ready to Be a Solopreneur?
Thinking about going solo? Find out if you're ready.
Take the quiz →

LifeStarr Academy

Free Courses & Content Libraries
Topics to help you build a Life-First business.
The Life-First Business Masterclass
Free. The why behind it all.
Solopreneur Business for Dummies
The book by Joe and Carly.

Free Content & Tools

The Life-First Solopreneur Podcast
Ideas and stories from solopreneurs.
The Life-First Solopreneur Blog
Escape the Ownership Trap.

Paid Coaching

Office Hours with Joe and Carly
Twice weekly meetings with the authors of Solopreneur Business for Dummies.
The Free Life-First Masterclass.
The whole Life-First idea, in one short course.
Learn about the Masterclass →

Community

The LifeStarr Community
Free. Work alone, not lonely.
Solopreneur Connector
Find and work with other solos.

Events

Solopreneur Success Sessions
Free live learning.
Solopreneur Problem Solvers
Solve real challenges together.
Monday Meet-Up
Free and weekly, open to Intro and Premier Members.
See all our Solopreneur Events
Free and live, every month. Learn from experts, solve real challenges with your peers, and spend an hour with people who get the solo grind. Because solo was never meant to be alone.
See all events →

Packages

LifeStarr IntroFree forever
Everything you need to get started.
LifeStarr Premier$697/year
Everything included.
Compare Packages & Products
Find your fit.

Products

The LifeStarr AppFree · Pro $15/mo
The tool to run your life-first business.
Guided Programs
Amazing courses for the Life-First solo business.
StarrAI
Your 24/7/365 coach for all things life-first solopreneur.
Free forever
Join LifeStarr Intro
Free forever. The community, events, and the app's Intro tier, in one signup.
Join free →
About Us
The story, the mission, and the people.
In the News
Press and media.
Contact Us
Get in touch.

Solopreneur Office Hours with Joe and Carly

Bring the question that's been sitting on your desk all week.

Twice a week, Joe Rando and Carly Ries get on a live call with LifeStarr Premier members and work through whatever you're stuck on. Any question. About anything in your business.

Mondays, 10:30 AM Eastern |  7:30 AM Pacific
Wednesdays, 12:30 PM Eastern | 9:30 AM Pacific

When you run solo, every hard question lands on you.

You started this business so your work would fit your life. Then one ordinary week hands you a pricing decision, a client who has gone quiet, a tool that isn't doing what you hoped, and a gig you can't tell is a good idea or a bad one. There's no colleague down the hall. So you guess. Or you put it off. Or you lose a Saturday reading forum threads written by people who guessed too.

That pile of open questions is one of the quiet ways the Ownership Trap closes around a solopreneur. The business starts running on memory, email, and hunches, and the life it was supposed to serve gets squeezed to make room.

What changes everything is having a place to ask someone who has done this, and getting a real answer this week.

Two live sessions a week.

Real people. Real answers.

Office Hours are included with LifeStarr Premier. You show up, you say "My question is..." and Joe and Carly go to work on it with you.

Any question, about anything

Pricing. Marketing. A sticky client. Whether to take the project. How to set up the LifeStarr App. Where you are in the Method. If it's on your mind, it belongs here.

Two chances every week

Monday morning and Wednesday midday, Eastern time. Miss one, catch the other. Make both when you've got a lot going on.

Live, with both of us

Joe brings the Method, the numbers, the setup, and the app. Carly brings messaging, marketing, your customer, and the mindset side. Both perspectives, same call.

Nothing is recorded

What's said in Office Hours stays in Office Hours. People ask the real question when it won't live on a server somewhere, and the answers are more candid for the same reason.

Three steps. The first one is the hardest.

Showing up is the whole trick. Here's what happens once you do.

1. Show up

Pick Monday or Wednesday and click the link in LifeStarr Academy. No registration, no agenda, no homework. Camera on or off, your call.

2. Say "My question is..."

Every question starts with those three words. It keeps things moving so everyone gets a turn, and it means you never have to work out how to jump in. You already know the opening line.

3. Get an answer

We work your question until you've got something you can act on. Then stick around. The question you didn't think to ask is usually the one the person after you brings.

A word about the "My question is..." rule

We're a friendly bunch, and we could happily talk about your business for an hour. Office Hours are for answering questions, so you leave with something concrete. Starting with "My question is..." keeps us honest about that, and it makes it a whole lot easier for a first-timer to speak up. A half-formed question is plenty. We'll help you sharpen it.

Two people who have done this for real, and wrote the book on it.

Joe and Carly co-authored Solopreneur Business for Dummies (Wiley). Between them they cover the whole of a solopreneur business, from the spreadsheet to the sales conversation.

Joe Rando

Joe Rando

FOUNDER, LIFESTARR, CO-HOST OF THE ASPIRING SOLOPRENEUR

Joe designed the Life-First Solopreneur Business Method and founded LifeStarr. He spent decades as a solopreneur real estate developer, building and selling his portfolio, and bootstrapped three tech companies along the way, including one that failed and one he sold. BS in physics, MBA in real estate. Ask Joe about pricing, the numbers, how to set the business up, and how to run it on commitments in the LifeStarr App.

Carly and Aspen

Carly Ries

FRACTIONAL CMO AT LIFESTARR, CO-HOST, THE ASPIRING SOLOPRENEUR PODCAST

Carly has spent the last 12 years as a solopreneur marketing whiz. She has interviewed hundreds of solopreneurs about what actually works. She has a gift for making the hard parts feel doable. Ask Carly about your message, your marketing, finding and keeping customers, and the thoughts in your head that keep you from sending the email.

Office Hours come with LifeStarr Premier.

Premier is everything LifeStarr offers for building a business that serves your life: the full Commitment Control System, the three Paths that teach the Method, StarrAI coaching any hour of the day or night, the book, and two live Office Hours a week with Joe and Carly.

For context, traditional coaching runs $300 to $1,000 or more per month for a session or two a week. A full year of Premier costs less than a single month of that.

Coming soon: a monthly Premier option. Join for a month, come to Office Hours, see how it fits. Switch to annual when you're sure.

Includes Office Hours LifeStarr Premier Everything LifeStarr offers, including Office Hours
$697
per year

Annual only. Two-month money-back guarantee: if Premier isn't for you, say so inside 60 days and you get your money back.

  • Office Hours with Joe and Carly, twice a week
  • LifeStarr Pro, the full Commitment Control System
  • The Life-First Business Method: The Foundation, Momentum Path, Evolution Paths
  • StarrAI AI-Powered Coaching, 24/7/365
  • A copy of Solopreneur Business for Dummies

Before you ask your first "My question is..."

Stop guessing on Saturdays.

Join LifeStarr Premier, show up Monday or Wednesday, and open with three words. We'll take it from there.

Life First. Then Business.