Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

Guest Interviews

Every Monday, we'll bring you an interview with an expert or solopreneur that will provide insights into the issues, challenges, and opportunities faced by one-person businesses. Trust us, you don't want to miss these!

Deep Dive Series

Every Thursday, hosts Joe and Carly will dig deep into a variety of topical series that cover best practices for one-person businesses. We'll focus on the nitty-gritty details of things like marketing, cash flow, sales, business models, and so on. These shorter episodes are packed with actionable takeaways and a good dose of humor.

Expert Mondays

Every Monday, we'll bring you an expert that has insights into some aspect of the issues, challenges, and opportunities face by one-person businesses. And every once in a while, we'll feature an episode where Carly and Joe answer your questions.

Solopreneur Thursdays

Every Thursday, we'll feature a solopreneur or freelancer and talk about their experiences as a one-person business. There won't be lots of multi-millionaires on this show; these will be regular people that are making the life they want as a one-person business.

The Conversation-First Sales Approach You Need To Implement Now

Joe Rando: Aug 20, 2024 6:00:00 AM

Watch the Episode on YouTube Shut your eyes and think of a stereotypical salesman. If you’re like me (Carly), you’re imagination may have immediately transported you to a car dealership, or a person with a briefcase ready to give you a pitch. That’s...

Sales & Marketing Featured

How To Create A Life By Design Instead of One By Default

Joe Rando: Jul 30, 2024 6:00:00 AM

Watch the Episode on YouTube Are you tired of merely surviving through your daily grind? You know, you can actually break free from a cycle of...

Productivity Featured Strategy Woman-Owned Businesses Inspiration

Slash Your Tax Bill: Insider Strategies for Solopreneurs

Joe Rando: Jul 16, 2024 9:21:41 AM

Watch the Episode on YouTube One of the greatest things about being a solopreneur is that you can design a business around your desired workstyle and...

Featured Finance Setup, Legal & Financial Tax Planning

how hypnotherapy can benefit solopreneurs

How Hypnotherapy Can Lead to Greater Solopreneur Success

Joe Rando: Jul 2, 2024 1:23:23 PM

Expert Interviews Success Featured Strategy Woman-Owned Businesses Inspiration

How to Make Your Marketing Irresistible Using Behavioral Science

Joe Rando: Jun 18, 2024 6:00:00 AM

Watch the Episode on YouTube How nice would it be to increase your audience engagement, response rates, and the ROI of your marketing initiatives?...

Expert Interviews Success Featured Strategy Woman-Owned Businesses Inspiration

[Re-Release] Expert Advice For Holding Yourself Accountable On Your Solo Journey

Joe Rando: Jun 11, 2024 6:00:00 AM

We speak with a lot of solopreneurs every week, and have started to see a pattern with some of the most successful ones: they have accountability...

Expert Interviews Life Skills Woman-Owned Businesses

Tips and Strategies to Help You Thrive As An Independent Consultant

Joe Rando: May 28, 2024 12:19:01 PM

Watch the Episode on YouTube "I’m a consultant." We've said that sentence before and so have countless others. In theory, many solopreneurs can call...

Expert Interviews Solopreneur Stories Success Featured Strategy Business Operations Woman-Owned Businesses Experienced Solopreneurs Aspiring Solopreneurs Inspiration

Solo Startup Guidance: Nuggets of Wisdom from A Seasoned Serial Entrepreneur

Joe Rando: May 14, 2024 11:20:06 AM

Watch the Episode on YouTube We usually don't start the episodes by listing off all of the accomplishments of our guests, but when you have somebody...

Expert Interviews Solopreneur Stories Success Featured Aspiring Solopreneurs Inspiration

The Secret to Solving Business Problems In Just Two Hours

Joe Rando: Apr 30, 2024 11:16:16 AM

Watch the Episode on YouTube Do you ever find yourself in analysis paralysis? There are constant challenges we all face in our businesses, but the...

Expert Interviews Productivity Featured Strategy Aspiring Solopreneurs

Demystifying Press Releases for Solopreneurs and How to Utilize PR Today

Joe Rando: Apr 16, 2024 11:19:39 AM

Watch the Episode on YouTube Marketing and lead generation continues to be obstacles for solopreneurs. So many people are focused on traditional...

Expert Interviews Marketing Featured

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