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The Philosophy

The Life-First Manifesto
What you believe, and why.
The Ownership Trap
The villain, named and explained.
The Life-First Solopreneur Business Method
Design, Build, Commit, Evolve.

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The book by Joe and Carly.

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Ideas and stories from solopreneurs.
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Escape the Ownership Trap.
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The whole Life-First idea, in one short course.
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Find and work with other solos.

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Solve real challenges together.
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Free and live, every month. Learn from experts, solve real challenges with your peers, and spend an hour with people who get the solo grind. Because solo was never meant to be alone.
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Amazing courses for the Life-First solo business.
StarrAI
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The Life-First Solopreneur Blog

Life First. Then Business.

Honest writing for solopreneurs ready to escape The Ownership Trap and design something better. New posts on the Life-First Business every week.

The Life-First Solopreneur Blog!

Life-First. Then Business.

To help you create a grow a business you love.

Honest writing for solopreneurs ready to escape The Ownership Trap and design something better. New posts on the Life-First Business every week.

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6 Unexpected Benefits of Working With A Virtual Assistant

3 min read

6 Unexpected Benefits of Working With A Virtual Assistant

Before hiring a virtual assistant, I had a general idea of the benefits I would receive based on assumptions and stories from other people. I assumed I’d: Save time and money Feel less overwhelmed Get more done And so on, however, I have to say,...

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What To Do When a Virtual Assistant Isn’t Working Out

5 min read

What To Do When a Virtual Assistant Isn’t Working Out

Working with a virtual assistant is something that should make your solopreneur journey easier. However, it doesn’t always work out that way. But...

Read More
What I Wish I’d Known Before Hiring a Virtual Assistant

4 min read

What I Wish I’d Known Before Hiring a Virtual Assistant

If you’ve read any of my recent articles, you know I’m a huge advocate for working with virtual assistants. I have met so many talented individuals...

Read More
Delegating for Solopreneurs (Took Me Years to Figure It Out)

6 min read

Delegating for Solopreneurs (Took Me Years to Figure It Out)

A lot of solopreneurs struggle with the idea of delegating any aspect of their business. But I have a confession to make. I am a solopreneur that has...

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The Real Reasons Virtual Assistant Experiences Go Wrong

4 min read

The Real Reasons Virtual Assistant Experiences Go Wrong

Let me preface by saying I personally have only ever had wonderful experiences with virtual assistants, and know many others who share that opinion....

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The Questions I Wish I Would Have Asked Independent Contractors

5 min read

The Questions I Wish I Would Have Asked Independent Contractors

Mmmm, solopreneurship. We get to work our own hours, be our own boss, and focus on whatever we want. Well, sometimes. At least until we realize...

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Solopreneur Contract Secrets from Top-Tier Attorneys

6 min read

Solopreneur Contract Secrets from Top-Tier Attorneys

As a young man, my father built an extremely successful and valuable business. He then lost it due solely to poor legal counsel. From then on, he...

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The Solopreneur Success Cycle: Step 5 - Refine/Reimagine

8 min read

The Solopreneur Success Cycle: Step 5 - Refine/Reimagine

This is the third on an overview of the Solopreneur Success Cycle. You can read the first post on Getting Started (which contains Steps 0 through 3)...

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THE SOLOPRENEUR SUCCESS CYCLE: PHASE 2: Doing

6 min read

THE SOLOPRENEUR SUCCESS CYCLE: PHASE 2: Doing

This is the second blog on an overview of the Solopreneur Success Cycle. You can read the first post here. This blog series is intended only as an...

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The Solopreneur Success Cycle: Phase 1 - Getting Started

5 min read

The Solopreneur Success Cycle: Phase 1 - Getting Started

What is the Solopreneur Success Cycle and Why Do I Need It? If you listen to the One-Person Business Podcast, you have probably heard of the...

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