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Starting, Running, and Growing Your Company of One.
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Joe Rando

Joe Rando is the Founder and CEO of LifeStarr. He lives in Florence, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes lifts weights, skis, cycles, and plays the guitar.

Joe Rando

Joe Rando is the Founder and CEO of LifeStarr. He lives in Florence, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes lifts weights, skis, cycles, and plays the guitar.

SSS Blog Hero Mobile
Woman thinking and smiling

2 min read

Do Solopreneurs Need a Niche to Succeed?

Picture of Joe Rando Joe Rando: Jan 28, 2026 3:34:34 PM

Short answer: Almost always, yes.

Niches
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10 min read

Will This Solopreneur Business Work? That’s the Wrong Question

Picture of Joe Rando Joe Rando: Jan 14, 2026 6:45:00 AM

A lot of people get the itch to start their own business. Maybe it’s the frustration of working for someone else, maybe it’s the pull of a new idea,...

Goals Planning Your Business
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6 min read

The Solopreneur’s Guide to Email Deliverability

Picture of Joe Rando Joe Rando: Sep 12, 2025 2:54:15 PM

You can write the most heart-tugging subject line in the world. You can design a sequence so clever it would make Shakespeare jealous. But if your...

Read More
Solopreneurs together

3 min read

Choosing the Right Solopreneur Community: LifeStarr vs. Alternatives

Picture of Joe Rando Joe Rando: Aug 28, 2025 10:28:17 AM

When you’ve built a one-person business, you quickly realize there’s no shortage of advice, tools, and communities promising to help. The challenge...

Community
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Imaginary Trade Show Booth for LifeStarr

2 min read

What Would Your Trade Show Booth Say About Your Business?

Picture of Joe Rando Joe Rando: May 29, 2025 12:14:53 PM

Alright, let’s be real. Most solopreneurs will never set up a trade show booth.

Marketing for Solopreneurs
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Desk with a laptop

3 min read

Achieving Work-Life Balance as a Solopreneur

Picture of Joe Rando Joe Rando: Mar 26, 2025 2:38:11 PM

In the bustling world of solopreneurship, balancing work and life can feel like a high-wire act. But it doesn't have to be. With a solid plan, you...

Goals Solopreneur Health and Wellness Self-Care
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The Importance of Storytelling for Solopreneur Marketing

4 min read

The Importance of Storytelling for Solopreneur Marketing

Picture of Joe Rando Joe Rando: Jun 24, 2024 4:46:00 PM

To understand just how powerful storytelling is as a marketing tool, we need to go back at least 100,000 years. What???!!!

Success Featured storytelling
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A Crucial Element to Your Content Creation as a Solopreneur

3 min read

A Crucial Element to Your Content Creation as a Solopreneur

Picture of Joe Rando Joe Rando: Jun 18, 2024 4:44:00 PM

Question: What’s the best way to make people dislike you based on your content? OK, let’s imagine three hypothetical content creators. Stan, Chuck,...

solopreneur success cycle Featured Marketing for Solopreneurs
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Starting Your Solopreneur Business: Boring Yet Crucial Stuff

3 min read

Starting Your Solopreneur Business: Boring Yet Crucial Stuff

Picture of Joe Rando Joe Rando: May 14, 2024 9:50:16 PM

There are lots of exciting things to do when starting your solo business – websites, logos, marketing materials, and setting up your CRM. But whether...

solopreneur success cycle Featured Legal Planning Your Business
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Social Skills for Solopreneurs to Make Networking Less Scary

3 min read

Social Skills for Solopreneurs to Make Networking Less Scary

Picture of Joe Rando Joe Rando: Apr 9, 2024 10:17:00 PM

This will be my most vulnerable post to date, and it may keep that position forever. But here goes.

Relationship Building
Read More
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