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Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

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The Experiment of the Not-So-Solo Solopreneurs - Part 1

1 min read

The Experiment of the Not-So-Solo Solopreneurs - Part 1

The whole idea of being a solopreneur is that you work alone... right? Well, maybe not. Recently, I decided to try an experiment. We created something called the Solopreneur Brain Trust. It's a monthly Zoom event where solopreneurs, freelancers,...

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6 Secrets to Increasing Solopreneur Income - Not Hours

7 min read

6 Secrets to Increasing Solopreneur Income - Not Hours

One thing that many solopreneur businesses have in common is that the business model effectively exchanges time for money. What I mean is that the...

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A Risk-Based Approach to Funding Your Solopreneur Business

6 min read

A Risk-Based Approach to Funding Your Solopreneur Business

You need money for your one-person business. I haven’t seen this discussed much but how you do this depends on the risk associated with the business...

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Do Solopreneurs Need a Business Plan When Starting Out?

2 min read

Do Solopreneurs Need a Business Plan When Starting Out?

Google “Do I need a business plan?” and you’ll get a whole lot of “yes” – 20 Reasons Why You Need a Business Plan, 9 Reasons Why You Need a Business...

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Why Solopreneurs Should Use Storytelling and How Not to Screw It Up

4 min read

Why Solopreneurs Should Use Storytelling and How Not to Screw It Up

You've probably heard it a thousand times: "Storytelling is essential for business growth." While this may sound cliché, it’s true—especially for...

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Social Skills for Solopreneurs to Make Networking Less Scary

3 min read

Social Skills for Solopreneurs to Make Networking Less Scary

This will be my most vulnerable post to date, and it may keep that position forever. But here goes.

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Stress Management for Solopreneurs: Techniques That Actually Work

4 min read

Stress Management for Solopreneurs: Techniques That Actually Work

Welcome to the Stress-Free Life of Solopreneurship… NOT! Solopreneurship—what a compelling way to meld your passion, skills, and independence into a...

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Inbound 23 Conference Roundup for Solopreneurs

4 min read

Inbound 23 Conference Roundup for Solopreneurs

The Inbound Conference is by far the best conference I’ve ever attended. Except for the Covid years, I’ve been going in person since 2015 and it’s...

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How Solopreneurs Can Master the Art of Stress-Free Productivity

3 min read

How Solopreneurs Can Master the Art of Stress-Free Productivity

A few years ago, my previous startup won the Inc. 5000 Fastest Growing Company award. They had a conference for the winners and one of the speakers...

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