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Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

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storytelling caveman

4 min read

The Importance of Storytelling for Solopreneur Marketing

To understand just how powerful storytelling is as a marketing tool, we need to go back at least 100,000 years.What???!!!

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content creation for solopreneurs

3 min read

A Crucial Element to Your Content Creation as a Solopreneur

Question: What’s the best way to make people dislike you based on your content? OK, let’s imagine three hypothetical content creators. Stan, Chuck,...

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Bored Man

3 min read

Starting Your Solopreneur Business: Boring Yet Crucial Stuff

There are lots of exciting things to do when starting your solo business – websites, logos, marketing materials, and setting up your CRM. But whether...

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Folded hands with a business plan and a question mark

2 min read

Do Solopreneurs Need a Business Plan When Starting Out?

Google “Do I need a business plan?” and you’ll get a whole lot of “yes” – 20 Reasons Why You Need a Business Plan, 9 Reasons Why You Need a Business...

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Approved Loan Application

6 min read

A Risk-Based Approach to Funding Your Solopreneur Business

You need money for your one-person business. I haven’t seen this discussed much but how you do this depends on the risk associated with the business...

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set boundaries with clients

3 min read

9 Ways to Make Setting Boundaries with Clients Easier

As a solopreneur, boundary setting in your work life has some unique requirements that most people don’t have to deal with. It’s not that it’s...

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busy solopreneur professional development

3 min read

Should Busy Solopreneurs Prioritize Professional Development?

I struggle with this question all the time. There’s some cool webinar or course being offered. Should I take it or are there better things to do like...

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introverted solopreneurs

2 min read

Introverted Plus Solopreneur May Equal Lonely

Many solopreneurs are introverts by nature. I know I am, at least according to Myers-Briggs. And remember that being an introvert does NOT mean that...

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increase solopreneur income, not hours

7 min read

6 Secrets to Increasing Solopreneur Income - Not Hours

One thing that many solopreneur businesses have in common is that the business model effectively exchanges time for money. What I mean is that the...

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why solopreneurs should host events

5 min read

Events Are the New Content: How Solopreneurs Can Get Started

As LifeStarr started to market to solopreneurs, we followed the tried-and-true playbook of creating quality content that would benefit our target...

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