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Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

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stressed man

4 min read

Stress Management for Solopreneurs: Techniques That Actually Work

Welcome to the Stress-Free Life of Solopreneurship… NOT! Solopreneurship—what a compelling way to meld your passion, skills, and independence into a tool to live life on your terms! But let's be honest: when you're the CEO, the sales team, the...

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Inbound 23

4 min read

Inbound 23 Conference Roundup for Solopreneurs

The Inbound Conference is by far the best conference I’ve ever attended. Except for the Covid years, I’ve been going in person since 2015 and it’s...

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Happy, productive woman

3 min read

How Solopreneurs Can Master the Art of Stress-Free Productivity

A few years ago, my previous startup won the Inc. 5000 Fastest Growing Company award. They had a conference for the winners and one of the speakers...

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never too late to achieve your goals

2 min read

Why It's Never Too Late To Achieve Your Goals

You are never too old to set another goal or to dream a new dream." - C.S. Lewis “Starting tomorrow I’m going to…” We’ve all said that...

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storytelling caveman

4 min read

The Importance of Storytelling for Solopreneur Marketing

To understand just how powerful storytelling is as a marketing tool, we need to go back at least 100,000 years.What???!!!

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content creation for solopreneurs

3 min read

A Crucial Element to Your Content Creation as a Solopreneur

Question: What’s the best way to make people dislike you based on your content? OK, let’s imagine three hypothetical content creators. Stan, Chuck,...

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Bored Man

3 min read

Starting Your Solopreneur Business: Boring Yet Crucial Stuff

There are lots of exciting things to do when starting your solo business – websites, logos, marketing materials, and setting up your CRM. But whether...

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Folded hands with a business plan and a question mark

2 min read

Do Solopreneurs Need a Business Plan When Starting Out?

Google “Do I need a business plan?” and you’ll get a whole lot of “yes” – 20 Reasons Why You Need a Business Plan, 9 Reasons Why You Need a Business...

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Approved Loan Application

6 min read

A Risk-Based Approach to Funding Your Solopreneur Business

You need money for your one-person business. I haven’t seen this discussed much but how you do this depends on the risk associated with the business...

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