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We're not for everyone. Check out who we're helping.

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Ideas and stories from solopreneurs

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From information to inspiration

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Starting, Running, and Growing Your Company of One.

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The Solopreneur Success Cycle Step-By-Step

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Do you find yourself daydreaming more than 'daydoing'?

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A free plan to help you stay focused in your solopreneur business with community and events.

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The system, content, and support to help you build a solopreneur business that actually works for your goals and your life. 

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Solopreneur Business for Dummies

The ultimate guide to building a business that actually works.. for you

Joe Rando

Joe Rando is the Founder and CEO of LifeStarr. He lives in Florence, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes lifts weights, skis, cycles, and plays the guitar.

Joe Rando

Joe Rando is the Founder and CEO of LifeStarr. He lives in Florence, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes lifts weights, skis, cycles, and plays the guitar.

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Three Tracks for moving beyond time for money

6 min read

Beyond Trading Time for Money: The Leverage Options Every Solopreneur Should Know

Is creating a course the only way a service-based solopreneur can move beyond trading time for money?

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Woman thinking and smiling

2 min read

Do Solopreneurs Need a Niche to Succeed?

Short answer: Almost always, yes.

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10 min read

Will This Solopreneur Business Work? That’s the Wrong Question

A lot of people get the itch to start their own business. Maybe it’s the frustration of working for someone else, maybe it’s the pull of a new idea,...

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6 min read

The Solopreneur’s Guide to Email Deliverability

You can write the most heart-tugging subject line in the world. You can design a sequence so clever it would make Shakespeare jealous. But if your...

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Solopreneurs together

3 min read

Choosing the Right Solopreneur Community: LifeStarr vs. Alternatives

When you’ve built a one-person business, you quickly realize there’s no shortage of advice, tools, and communities promising to help. The challenge...

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Imaginary Trade Show Booth for LifeStarr

2 min read

What Would Your Trade Show Booth Say About Your Business?

Alright, let’s be real. Most solopreneurs will never set up a trade show booth.

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Desk with a laptop

3 min read

Achieving Work-Life Balance as a Solopreneur

In the bustling world of solopreneurship, balancing work and life can feel like a high-wire act. But it doesn't have to be. With a solid plan, you...

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The Importance of Storytelling for Solopreneur Marketing

4 min read

The Importance of Storytelling for Solopreneur Marketing

To understand just how powerful storytelling is as a marketing tool, we need to go back at least 100,000 years. What???!!!

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A Crucial Element to Your Content Creation as a Solopreneur

3 min read

A Crucial Element to Your Content Creation as a Solopreneur

Question: What’s the best way to make people dislike you based on your content? OK, let’s imagine three hypothetical content creators. Stan, Chuck,...

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Starting Your Solopreneur Business: Boring Yet Crucial Stuff

3 min read

Starting Your Solopreneur Business: Boring Yet Crucial Stuff

There are lots of exciting things to do when starting your solo business – websites, logos, marketing materials, and setting up your CRM. But whether...

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