Demystifying Press Releases for Solopreneurs and How to Utilize PR Today

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Marketing and lead generation continues to be obstacles for solopreneurs. So many people are focused on traditional marketing and advertising tactics and neglect a very interesting approach...public relations. More specifically, the use of press releases for your solopreneurship.

It's usually because press releases are such a foreign concept for many people that they tend to avoid them. But it's not as complicated as you may think.

So today, we are joined by Mickie Kennedy, founder of eReleases, a press release distribution service for small businesses, who helps people get more PR value for their dollars. Let’s just say he knows what he’s talking about.

We invited him on to discuss things like:

• What exactly a press release is, the benefits, and how they work

• When to use press releases and when not to

• Best practices for optimizing conversion on releases

• Other types of PR solopreneurs should consider

• Calculating the ROI of PR

Plus so much more! Be sure to tune in.

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Connect with Mickie Kennedy

• Visit eReleases.com
• Access the masterclass

Favorite Book Recommendation:

"The way you do everything is the way you do anything, and vice versa."

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About Mickie Kennedy

Mickie Kennedy believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious new outlets.

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