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Avoid The Ownership Trap and build a business that serves your life

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Starting, Running, and Growing Your Company of One.

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A free plan to help you stay focused in your solopreneur business with community and events.

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The system, content, and support to help you build a solopreneur business that actually works for your goals and your life. 

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Solopreneur Business for Dummies

The ultimate guide to building a business that actually works.. for you

The Life-First Solopreneur Blog

Life First. Then Business.

Honest writing for solopreneurs ready to escape The Ownership Trap and design something better. New posts on the Life-First Business every week.

The Life-First Solopreneur Blog!

Life-First. Then Business.

To help you create a grow a business you love.

Honest writing for solopreneurs ready to escape The Ownership Trap and design something better. New posts on the Life-First Business every week.

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Marketing & Lead Generation (2)

Social Skills for Solopreneurs to Make Networking Less Scary

3 min read

Social Skills for Solopreneurs to Make Networking Less Scary

This will be my most vulnerable post to date, and it may keep that position forever. But here goes.

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9 Essential Steps to Planning Your Solopreneur Business

3 min read

9 Essential Steps to Planning Your Solopreneur Business

I’m writing this post with the assumption that you’ve already found what you want to pursue for a business based on your skills and passions. If not,...

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Why Solopreneurs Should Use Storytelling and How Not to Screw It Up

4 min read

Why Solopreneurs Should Use Storytelling and How Not to Screw It Up

You've probably heard it a thousand times: "Storytelling is essential for business growth." While this may sound cliché, it’s true—especially for...

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How Solopreneurs Can Use Storytelling to Win Business

3 min read

How Solopreneurs Can Use Storytelling to Win Business

In the vast and ever-evolving world of business, solopreneurs face a unique set of challenges. They are one-person powerhouses, juggling various...

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7 Networking Opportunities for Solopreneurs - Beside the Obvious

4 min read

7 Networking Opportunities for Solopreneurs - Beside the Obvious

In the world of solopreneurship, independence and autonomy are undeniably empowering, but it's crucial to recognize that success rarely happens in...

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Inbound 23 Conference Roundup for Solopreneurs

4 min read

Inbound 23 Conference Roundup for Solopreneurs

The Inbound Conference is by far the best conference I’ve ever attended. Except for the Covid years, I’ve been going in person since 2015 and it’s...

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Five Things You Must Avoid When Naming Your Business

3 min read

Five Things You Must Avoid When Naming Your Business

Everyone wants their business to succeed in the market, and everyone knows how important a strong brand is in building a successful business. One of...

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5 Affordable Marketing Tactics for Solopreneurs on A Budget

4 min read

5 Affordable Marketing Tactics for Solopreneurs on A Budget

Pause. Before I dive into affordable marketing tactics for solopreneurs, let’s get one thing clear: none of the recommendations below matter if you...

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A Love Letter to Our Solopreneur Community

4 min read

A Love Letter to Our Solopreneur Community

We’d like to interrupt our regularly scheduled programming to essentially write a love letter to our community. 2022 was truly a transformative year...

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Events Are the New Content: How Solopreneurs Can Get Started

5 min read

Events Are the New Content: How Solopreneurs Can Get Started

As LifeStarr started to market to solopreneurs, we followed the tried-and-true playbook of creating quality content that would benefit our target...

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