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4 min read
Joe Rando: Feb 15, 2023 10:53:29 AM
To understand just how powerful storytelling is as a marketing tool, we need to go back at least 100,000 years.What???!!!
Read More
4 min read
Carly Ries: Feb 10, 2023 12:34:19 PM
Pause. Before I dive into affordable marketing tactics for solopreneurs, let’s get one thing clear: none of the recommendations below matter if you...
3 min read
Joe Rando: Feb 7, 2023 8:00:00 AM
Question: What’s the best way to make people dislike you based on your content? OK, let’s imagine three hypothetical content creators. Stan, Chuck,...
3 min read
Joe Rando: Jan 31, 2023 3:32:35 PM
There are lots of exciting things to do when starting your solo business – websites, logos, marketing materials, and setting up your CRM. But whether...
3 min read
Carly Ries: Jan 20, 2023 8:00:00 AM
I’m writing this post with the assumption that you’ve already found what you want to pursue for a business based on your skills and passions. If not,...
2 min read
Joe Rando: Jan 18, 2023 4:20:58 PM
Google “Do I need a business plan?” and you’ll get a whole lot of “yes” – 20 Reasons Why You Need a Business Plan, 9 Reasons Why You Need a Business...
2 min read
Carly Ries: Jan 14, 2023 8:00:00 AM
Ever find yourself daydreaming about being a one-person business owner or switching up your current company of one? What does that look like? What...
6 min read
Joe Rando: Jan 11, 2023 5:09:50 PM
You need money for your one-person business. I haven’t seen this discussed much but how you do this depends on the risk associated with the business...
4 min read
Carly Ries: Dec 30, 2022 8:00:00 AM
We’d like to interrupt our regularly scheduled programming to essentially write a love letter to our community. 2022 was truly a transformative year...
4 min read
Carly Ries: Dec 27, 2022 12:28:01 PM
Solopreneurs are torn in a million different directions. Not only do we need to balance the many areas of our business, but we have to be mindful to...
