Joe Rando

Joe Rando is the Founder and CEO of WorkStarr, the company that created LifeStarr. He lives in Sharon, MA with his wife, Licia, a child therapist, and has 4 grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. Joe has started a number of businesses in technology and real estate. He is very excited about LifeStarr and pretty much never stops talking about it (just ask his wife). His hobbies include drinking coffee, thinking about drinking coffee, and wishing he was drinking coffee. Between cups of coffee, he sometimes jogs, skis, cycles, and plays the guitar.

Guest Interviews

Every Monday, we'll bring you an interview with an expert or solopreneur that will provide insights into the issues, challenges, and opportunities faced by one-person businesses. Trust us, you don't want to miss these!

Deep Dive Series

Every Thursday, hosts Joe and Carly will dig deep into a variety of topical series that cover best practices for one-person businesses. We'll focus on the nitty-gritty details of things like marketing, cash flow, sales, business models, and so on. These shorter episodes are packed with actionable takeaways and a good dose of humor.

Expert Mondays

Every Monday, we'll bring you an expert that has insights into some aspect of the issues, challenges, and opportunities face by one-person businesses. And every once in a while, we'll feature an episode where Carly and Joe answer your questions.

Solopreneur Thursdays

Every Thursday, we'll feature a solopreneur or freelancer and talk about their experiences as a one-person business. There won't be lots of multi-millionaires on this show; these will be regular people that are making the life they want as a one-person business.

Solopreneur Success Cycle 2: Envisioning Your One-Person Business

Joe Rando: Mar 3, 2022 9:07:37 AM

Do you know the exact kind of work you want to do as a solopreneur? Or perhaps just the field you want to work in but not which aspect specifically? Or maybe you just know you want to be a solopreneur but don't have a clue what exactly you want to...

* Solopreneur Success Cycle (SSC) 1 Envision

Solopreneur Success Cycle 1: Setting Your Goals

Joe Rando: Feb 24, 2022 8:48:15 AM

Why do you want to start a one-person business? If it's only to become a millionaire, rethink it. Many millionaires start their own businesses but...

* Solopreneur Success Cycle (SSC) 0 Create Goals

Introduction to the Solopreneur Success Cycle

Joe Rando: Feb 17, 2022 9:20:22 AM

Beginning with this episode, we are actually changing up the format of the show a bit. We’re still going to have our awesome guests once/week but for...

* Solopreneur Success Cycle (SSC)

Joe Rando: Jan 26, 2022 4:52:00 PM

Josh Jordan has been building software applications for over a decade and has been a tech entrepreneur for nearly as long. He’s worked at massive...

Expert Interviews Featured

Taking A Side-Hustle From Zero To Multi-Millions

Joe Rando: Jan 13, 2022 9:16:23 AM

Kevin is a serial entrepreneur with a true passion for customer experience, good design, and problem-solving. Over the past 20 years he's founded a...

Solopreneur Stories Success Productivity 0 Create Goals 5 Refine/Reimagine

3 Deal-Breakers and Other Great Advice for Trying to Sell Your Business

Joe Rando: Dec 13, 2021 10:50:08 AM

Zane Tarence, Partner and Managing Director of Founders Advisors Technology Practice, is an experienced investment banker, entrepreneur, and...

Expert Interviews Strategy Business Operations

Becoming a Solopreneur Later in Life

Joe Rando: Dec 9, 2021 8:04:12 AM

Up until his early 50s, Dan Waldman owned a furniture store. He decided to sell that business and instead of staying in his chosen profession, he...

Solopreneur Stories 0 Create Goals 1 Envision

Does Your Unique Value Proposition Always Have to Highlight Your Work?

Joe Rando: Dec 2, 2021 8:59:36 AM

Carly Ries has been in the marketing world for over a decade and has consulted with businesses ranging from local mom and pop shops to global Fortune...

Solopreneur Stories Sales & Marketing Woman-Owned Businesses

Joe Rando: Nov 29, 2021 8:07:57 AM

To help your business succeed, be sure to check out The Solopreneur Success Cycle. Joe is the Founder and CEO of WorkStarr, the company that created...

Expert Interviews Market Position Strategy

Joe Rando: Nov 22, 2021 8:47:02 AM

George B. Thomas is an Inbound Marketer, HubSpot Certified Trainer and Video Jedi (he's created thousands of marketing & sales videos) at Impulse...

Expert Interviews Websites Sales & Marketing 3 Setup 6 Decide

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Joe Rando

Guest Interviews

Deep Dive Series

Expert Mondays

Solopreneur Thursdays

Solopreneur Success Cycle 2: Envisioning Your One-Person Business

Solopreneur Success Cycle 1: Setting Your Goals

Introduction to the Solopreneur Success Cycle

How to Turn Your App Idea Into a Reality

Taking A Side-Hustle From Zero To Multi-Millions

3 Deal-Breakers and Other Great Advice for Trying to Sell Your Business

Becoming a Solopreneur Later in Life

Does Your Unique Value Proposition Always Have to Highlight Your Work?

How Market Positioning Can Make or Break Your One-Person Business

Top Tips for Creating a Stellar Website for Your One-Person Business

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